Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first /

Provides tips and advice on Web 3.0 marketing, describing ways to use the Internet, mobile devices, and social media to improve sales, traffic, market share, and profits.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tasner, Michael Scott, 1984-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, NJ : FT Press, Ã2010.
Temas:
Internet marketing.
Web 3.0.
Marketing sur Internet.
Commerce.
Business & Economics.
Marketing & Sales.
Web.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Tasner, Michael Scott,  |d 1984- 
245 1 0 |a Marketing in the moment :  |b the practical guide to using Web 3.0 marketing to reach your customers first /  |c Michael Tasner. 
260 |a Upper Saddle River, NJ :  |b FT Press,  |c Ã2010. 
300 |a 1 online resource (xxvii, 224 pages) 
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337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing : understanding and capitalizing on the drastic shift taking place -- Mobile marketing : tapping into billions of cellphone users -- Virtual reality worlds : the hows and whys to this unique marketing universe -- Video marketing : taking video to the next level -- Web applications : how to effectively use apps in your marketing -- Open-source code : how to find and use others' hard work for maximum impact -- Collaboration : connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan : putting it all together and taking action -- Conclusion : the art of giving back. 
588 |a Print version record. 
546 |a English. 
520 |a Provides tips and advice on Web 3.0 marketing, describing ways to use the Internet, mobile devices, and social media to improve sales, traffic, market share, and profits. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Internet marketing. 
650 0 |a Web 3.0. 
650 6 |a Marketing sur Internet. 
650 7 |a Internet marketing.  |2 fast  |0 (OCoLC)fst00977272 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Marketing & Sales.  |2 hilcc 
650 7 |a Marketing sur Internet.  |2 ram 
650 7 |a Web.  |2 ram 
776 0 8 |i Print version:  |z 9786612585609  |w (OCoLC)503049513 
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