Facebook marketing : designing your next marketing campaign /

"In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn't hype: It's actionable information based on the real experiences of companies and individuals who've used Facebook to superc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Levy, Justin R. (Justin Robert)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, 2010.
Edición:2nd ed.
Colección:Que biztech series
Temas:
Facebook (Electronic resource)
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Marketing sur Internet.
Publicité sur Internet.
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • From dorm room to boardroom : the growth of social networks
  • Getting around Facebook : the basics
  • Establishing a corporate presence
  • Extending Facebook into the interwebs : the power and reach of Facebook connect
  • Facebook advertising : how and why you should be using it
  • Extending the experience with Facebook apps
  • Addressing privacy concerns
  • Developing a Facebook marketing strategy
  • Using facebook to develop communities
  • Best in class
  • Shaking the crystal ball : what's next for Facebook.

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