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Advanced Google AdWords /
Master Google AdWords and get more out of your campaigns. What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better res...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2010.
|
| Edición: | 1st ed. |
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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| 100 | 1 | |a Geddes, Brad. | |
| 245 | 1 | 0 | |a Advanced Google AdWords / |c Brad Geddes. |
| 250 | |a 1st ed. | ||
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2010. | ||
| 300 | |a 1 online resource (xxxi, 519 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a text file | ||
| 490 | 1 | |a Sybex serious skills | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Master Google AdWords and get more out of your campaigns. What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.: Covers the essential and advanced capabilities. | ||
| 546 | |a English. | ||
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| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Telecommunication |v Terminology. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Télécommunications |v Terminologie. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Telecommunication |2 fast | |
| 655 | 7 | |a Terminology |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Geddes, Brad. |t Advanced Google AdWords. |b 1st ed. |d Hoboken, N.J. : Wiley, 2010 |w (DLC) 2010004721 |
| 830 | 0 | |a Serious skills. | |
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