Unleashing the power of digital signage : content strategies for the 5th screen /

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and st...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kelsen, Keith
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA, USA : Focal Press, 2010.
Temas:
Digital signage.
Advertising > Audio-visual equipment.
Signs and signboards.
Affichage numérique (Communication)
Équipement audiovisuel > Publicité.
Advertising > Audio-visual equipment
Digital signage
Signs and signboards
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms.

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