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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier /
In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Fertik, Michael. | |
| 245 | 1 | 0 | |a Wild west 2.0 : |b how to protect and restore your online reputation on the untamed social frontier / |c Michael Fertik and David Thompson. |
| 260 | |a New York : |b American Management Association, |c ©2010. | ||
| 300 | |a 1 online resource (vi, 264 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure Internet reputation damage -- Your reputation roadmap and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and professional reputation -- Conclusion: embrace the Internet. | |
| 520 | |a In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Personal information management. | |
| 650 | 0 | |a Online identities. | |
| 650 | 0 | |a Rumor. | |
| 650 | 0 | |a Internet in publicity. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Corporate image. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Gestion d'informations personnelles. | |
| 650 | 6 | |a Identité numérique. | |
| 650 | 6 | |a Rumeur. | |
| 650 | 6 | |a Internet dans la publicité. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Internet in publicity |2 fast | |
| 650 | 7 | |a Online identities |2 fast | |
| 650 | 7 | |a Personal information management |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Rumor |2 fast | |
| 700 | 1 | |a Thompson, David, |d 1979- | |
| 776 | 0 | 8 | |i Print version: |a Fertik, Michael. |t Wild west 2.0. |d New York : American Management Association, ©2010 |z 9780814415092 |w (DLC) 2009042255 |w (OCoLC)461323082 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814415092/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ebrary |b EBRY |n ebr10399545 | ||
| 938 | |a EBSCOhost |b EBSC |n 325415 | ||
| 938 | |a Internet Archive |b INAR |n wildwest20howtop00fert | ||
| 938 | |a YBP Library Services |b YANK |n 3350071 | ||
| 994 | |a 92 |b IZTAP | ||