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Web marketing for the music business /
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to se...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Focal Press,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Ch. 1. Development of Music Marketing on the Internet
- Ch. 2. State of the Market
- Ch. 3. Overall Music Marketing Strategy
- Ch. 4. Domains and Hosts: Nuts and Bolts
- Ch. 5. Creating the Web Site
- Ch. 6. HTML and Scripts
- Ch. 7. Optimizing and Monitoring Your Web Site to Increase Visitation
- Ch. 8. Audio and Video for Your Web Site
- Ch. 9. E-commerce: Product Ordering and Fulfillment
- Ch. 10. Finding Your Online Market
- Ch. 11. Successful Promotion on the Web
- Ch. 12. Social Networking Sites
- Ch. 13. Internet Obstacles
- Ch. 14. Mobile Media
- Ch. 15. Mobile Musk Marketing
- Online Resources for the Music Business.