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Trump University entrepreneurship 101 : how to turn your idea into a money machine /

"If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with inves...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gordon, Michael E. (Michael Earl)
Otros Autores: Trump, Donald, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edición:2nd ed.
Colección:Trump University series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Trump University entrepreneurship 101 :  |b how to turn your idea into a money machine /  |c Michael E. Gordon ; foreword and chapter 1 by Donald Trump. 
246 3 |a Trump University entrepreneurship one hundred one 
246 3 |a Entrepreneurship 101 
250 |a 2nd ed. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c ©2010. 
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504 |a Includes bibliographical references (pages 257-263) and index. 
520 |a "If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times"--Resource description page 
505 0 |a Introduction : buckle up for your fantastic voyage -- Trump on entrepreneurship -- Unleash your entrepreneurial power -- Feel the fear--do it anyway -- Start right--build on the CUSTOMER model -- Find ideas in a turbulent world -- Select one (and only one) opportunity -- Exploit opportunities during challenging economic times -- Build your fortune as a technopreneur -- Bootstrap -- Plan for the war with your competitors -- Design your money machine -- Virtualize and globalize -- Harness Web 2.0 for competitive advantage -- Do well and do good -- Devise a winning strategy -- Project your growth and profitability -- Mobilize powerful resources quickly -- Develop a simple, effective business plan -- Become a win-win negotiator -- Raise money -- Fixate on the customer -- Launch your venture! -- Suffer growing pains joyfully. 
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