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Business plans kit for dummies /

Discover the ins and outs of constructing a great business plan. When you?re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Peterson, Steven (Steven D.)
Otros Autores: Jaret, Peter, Schenck, Barbara Findlay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], ©2010.
Edición:3rd ed.
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Business Plans Kit For Dummies®, 3rd Edition; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Building a Strong Foundation for Your Plan; Chapter 1: Starting Your Planning Engine; Chapter 2: Generating a Successful Business Idea; Chapter 3: Defining Your Business Purpose; Part II: Developing Your Plan's Components; Chapter 4: Understanding Your Business Environment; Chapter 5: Charting Your Strategic Direction; Chapter 6: Describing Your Business and Its Capabilities; Chapter 7: Crafting Your Marketing Plan.
  • Chapter 8: Tallying Up Your Financial SituationPart III: Tailoring a Business Plan to Fit Your Needs; Chapter 9: Planning for a One-Person Business; Chapter 10: Planning for a Small Business; Chapter 11: Planning for an Established Business; Chapter 12: Planning for a Nonprofit Organization; Chapter 13: Planning in an Online World; Part IV: Making the Most of Your Plan; Chapter 14: Putting Your Plan Together; Chapter 15: Putting You.