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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /
How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction
- Rule #1 : Insight comes before inspiration
- Q & A : the Klausberg manifesto
- Rule #2 : Don't repurpose, reimagine
- Q & A : Alex Bogusky tells all
- Rule #3 : Don't just join the conversation
- spark it
- Q & A : Virtually amazing : Sibley Verbeck on building brands in Second Life 2.0
- Rule #4 : There's no business without show business
- Q & A : Adrian Si : rewriting the rules of branded entertainment
- Rule #5 : Want control? Give it away
- Q & A : "Obama girl" makes good : Ben Relles's racy videos and the democratization of digital media
- Rule # 6 : It's good to play games with your customers
- Q & A : Mike Benson and the ABCs of advergames
- Rule # 7 : Products are the new services
- Q & A : Agent provocateur : Goodby's Derek Robson on reinventing the ad agency
- Rule # 8 : Mobile is where it's at
- Q & A : BMW and beyond : "Activating" traditional media through the power of mobile
- Rule #9 : Always keep surprises in-store
- Q & A : The future of the in-store experience, from the Father of Social Retailing®
- Rule # 10 : Use smart ads wisely
- Q & A : The social net
- privacy 2.0
- Additional resources
- Notes
- Acknowledgments
- Index
- About the author.