Brand for talent : eight essentials to make your talent as famous as your brand /

Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schumann, Mark, 1955-
Otros Autores: Sartain, Libby, 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, ©2009.
Edición:1st ed.
Temas:
Employees > Recruiting.
Human capital > Management.
Intellectual capital > Management.
Personnel management.
Personnel Management
Personnel > Recrutement.
Capital intellectuel > Gestion.
Personnel > Direction.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Human Resources & Personnel Management.
Employees > Recruiting
Human capital > Management
Intellectual capital > Management
Personnel management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand; Contents; Introduction; Five Changes in Talent; About This Book; Part One: GET REAL; Chapter 1: ESSENTIAL ONE: WAKE UP; Chapter 2: ESSENTIAL TWO: LOOK AHEAD; Part Two: GET TO WORK; Chapter 3: ESSENTIAL THREE: CREATE; Chapter 4: ESSENTIAL FOUR: SEGMENT; Chapter 5: ESSENTIAL FIVE: IMPLEMENT; Part Three: GET PREPARED; Chapter 6: ESSENTIAL SIX: SUSTAIN; Chapter 7: ESSENTIAL SEVEN: SURVIVE; Part Four: WHAT IT MEANS TO YOU; Chapter 8: BUILD A TALENT BRAND LEGACY; Notes; Acknowledgments; Index; About the Authors

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