Cargando…
How to measure anything : finding the value of "intangibles" in business /
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until no...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intangibles and the challenge
- An intuitive measurement habit : Eratosthenes, Enrico, and Emily
- The illusion of intangibles : why immeasurables aren't
- Clarifying the measurement problem
- Calibrated estimates : how much do you know now?
- Measuring risk through modeling
- Measuring the value of information
- The transition : from what to measure to how to measure
- Sampling reality: how observing some things tells us about all things
- Bayes : adding to what you know now
- Preference and attitudes : the softer side of measurement
- The ultimate measurement instrument : human judges
- New measurement instruments for management
- A universal measurement methods : applied information economics.