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How to measure anything : finding the value of "intangibles" in business /
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until no...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.: Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and custome. |
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| Descripción Física: | 1 online resource (xv, 304 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470625675 0470625678 9781621984306 1621984303 9780470625699 0470625694 9781118983836 1118983831 1452604207 9781452604206 1282549464 9781282549463 9786612549465 6612549467 |