Landing page optimization for dummies /

"Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harwood, Martin
Otros Autores: Harwood, Mike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley Pub., ©2009.
Colección:--For dummies.
Temas:
Internet marketing.
Web sites > Internet marketing.
Marketing sur Internet.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. 1. Landing Page Basics
  • Ch. 1. Introducing Landing Page Optimization
  • Ch. 2. Understanding Online Marketing Basics
  • Ch. 3. Preparing for Your Landing Page
  • pt. II. Building Landing Pages
  • Ch. 4. Identifying Key Landing Page Elements
  • Ch. 5. The "Best Practices" of Landing Page Aesthetics
  • Ch. 6. Writing for Landing Pages
  • Ch. 7. Building Customer Trust
  • pt. III. Getting to Know Your Customers
  • Ch. 8. Getting to Know Your Audience
  • Ch. 9. Meeting Your Visitors' Expectations
  • Ch. 10. Improving Customer Communications
  • pt. IV. Increasing Your Sales
  • Ch. 11. Understanding E-Commerce and Closing Online Sales
  • Ch. 12. Fine-Tuning Your Landing Page
  • pt. V. Driving More Visitors to Your Site
  • Ch. 13. Using Keywords Effectively
  • Ch. 14. Understanding Search Engine Marketing
  • Ch. 15. Driving Traffic with Ads, Articles, and Other Tricks
  • Ch. 16. Paying for Your Clicks
  • Ch. 17. Running a Google PPC Campaign
  • pt. VI. The Part of Tens
  • Ch. 18. Ten-Point Landing Page Inspection
  • Ch. 19. Ten Surefire Ways to Increase Conversion Rates.

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