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Landing page optimization for dummies /
"Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley Pub.,
©2009.
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Harwood, Martin. | |
| 245 | 1 | 0 | |a Landing page optimization for dummies / |c by Martin Harwood and Mike Harwood. |
| 260 | |a Hoboken, N.J. : |b Wiley Pub., |c ©2009. | ||
| 300 | |a 1 online resource (xviii, 385 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 520 | |a "Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid"--Resource description page. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. 1. Landing Page Basics -- Ch. 1. Introducing Landing Page Optimization -- Ch. 2. Understanding Online Marketing Basics -- Ch. 3. Preparing for Your Landing Page -- pt. II. Building Landing Pages -- Ch. 4. Identifying Key Landing Page Elements -- Ch. 5. The "Best Practices" of Landing Page Aesthetics -- Ch. 6. Writing for Landing Pages -- Ch. 7. Building Customer Trust -- pt. III. Getting to Know Your Customers -- Ch. 8. Getting to Know Your Audience -- Ch. 9. Meeting Your Visitors' Expectations -- Ch. 10. Improving Customer Communications -- pt. IV. Increasing Your Sales -- Ch. 11. Understanding E-Commerce and Closing Online Sales -- Ch. 12. Fine-Tuning Your Landing Page -- pt. V. Driving More Visitors to Your Site -- Ch. 13. Using Keywords Effectively -- Ch. 14. Understanding Search Engine Marketing -- Ch. 15. Driving Traffic with Ads, Articles, and Other Tricks -- Ch. 16. Paying for Your Clicks -- Ch. 17. Running a Google PPC Campaign -- pt. VI. The Part of Tens -- Ch. 18. Ten-Point Landing Page Inspection -- Ch. 19. Ten Surefire Ways to Increase Conversion Rates. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Web sites |x Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet marketing. |2 blmlsh | |
| 650 | 7 | |a Web sites |x Internet marketing. |2 blmlsh | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 700 | 1 | |a Harwood, Mike. | |
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| 830 | 0 | |a --For dummies. | |
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