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Landing page optimization for dummies /

"Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harwood, Martin
Otros Autores: Harwood, Mike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley Pub., ©2009.
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid"--Resource description page.
Descripción Física:1 online resource (xviii, 385 pages) : illustrations.
ISBN:0470502118
9780470502112