Social media marketing for dummies /

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Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! With the popularity of social networking comes the need to learn about social me...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Singh, Shiv
Otros Autores: Becker, Michael, Williams, Ryan C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley Pub., ©2010.
Colección:--For dummies.
Temas:
Internet marketing.
Internet marketing > Social aspects.
Consumer behavior.
Marketing sur Internet.
Marketing sur Internet > Aspect social.
Consommateurs > Comportement.
Consumer behavior
Internet marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Table of Contents; Title Page; Introduction; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Influence Marketing; Chapter 2: The Lay of the SIM Land; Chapter 3: Getting in the Social Influence Marketing Frame of Mind; Part II: Practicing SIM in the Social Web; Chapter 4: Launching SIM Campaigns; Chapter 5: Developing Your SIM Voice; Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms; Chapter 7: Marketing via Niche Networks and Online Influencers; Chapter 8: Accounting for the Influencers.

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