Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs /

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Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that peop...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stull, Craig
Otros Autores: Myers, Phil, Scott, David Meerman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : J. Wiley & Sons, ©2008.
Temas:
Success in business.
Creative ability in business.
Succès dans les affaires.
Créativité dans les affaires.
BUSINESS & ECONOMICS > Personal Success.
BUSINESS & ECONOMICS > Careers > General.
Creative ability in business
Success in business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index.

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