Managing electronic media : making, marketing, and moving digital content /

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Tassel, Joan M.
Otros Autores: Poe-Howfield, Lisa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press/Elsevier, ©2010.
Temas:
Mass media > Management.
Médias > Gestion.
TECHNOLOGY & ENGINEERING > Radio.
Mass media > Management
massamedia
mass media
communicatie
communication
informatiediensten
information services
public relations
technologieoverdracht
technology transfer
informatiewetenschap
information science
Mass Media
Massamedia
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.
  • The media industries : segments, structures, and similarities
  • Media organizations
  • Leadership and management
  • Managing human resources
  • Financial management
  • Media consumers : measurement and metrics
  • Managing the production process
  • Strategies for marketing content
  • Packaging, repackaging, and marketing content
  • Managing sales : an insider's view
  • Distributing content
  • The changing media value chain
  • Media industry business models
  • Legal and regulatory issues
  • Ethical issues.

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