Chocolate Fortunes : the Battle for the Hearts, Minds, and Wallets of China's Consumers.

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As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Lawrence L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, 2009.
Temas:
Chocolate industry > China > History.
Chocolate candy > China.
Chocolat > Industrie > Chine > Histoire.
Chocolats > Chine.
Chocolate candy.
Chocolate industry.
China.
History.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Contents; Foreword; Acknowledgments; Introduction: One Country, Three Centuries; Chapter 1 China and Chocolate: East Meets West; Chapter 2 Ferrero Rocher: Accidental Hero; Chapter 3 Cadbury: One Billion Consumers; Chapter 4 Hershey: Back to Basics; Chapter 5 Nestlé: China's Chocolate War Sideshow; Chapter 6 Mars: A Well-Regulated Militia; Chapter 7 Going the Distance: China's 10K Chocolate Race; Notes; Index.

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