Chocolate Fortunes : the Battle for the Hearts, Minds, and Wallets of China's Consumers.
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Allen, Lawrence L. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
AMACOM,
2009.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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