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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /
"An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors dri...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley Pub.,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part I: Competing for customers on the web
- Chapter 1. Swimming in the digital sea
- Chapter 2. Data-driven marketing basics
- Chapter 3. Putting Google Analytics to work in your organization
- Part II: Google Analytics essentials
- Chapter 4. Understanding how Google Analytics works
- Chapter 5. Installing and administering Google Analytics
- Chapter 6. Basic analysis features and concepts
- Chapter 7. Advanced analysis concepts and features
- Part III: Controlling costs and planning profits
- Chapter 8. Maximizing web site performance
- Chapter 9. Search engine marketing (SEM)
- Chapter 10. Measuring and optimizing display advertising
- Part IV: Growing organic search and conversions
- Chapter 11. Search engine optimization (SEO) and Google Analytics
- Chapter 12. Social media marketing
- Chapter 13. Measuring e-mail marketing
- Chapter 14. Tracking offline marketing
- Chapter 15. Using the data export API, community additions, and other tools
- Part VI: Appendixes
- Appendix A. Other resources
- Appendix B. Glossary.