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The truth about the new rules of business writing /
Want a powerful competitive advantage? Become a better business writer. Better writers get better jobs and more promotions. Winning is about persuading people, and that means writing: emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that'...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FT Press,
©2010.
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| Colección: | Truth about (FT Press)
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part I: The truth about what makes writing work
- Most people aim for the wrong target
- If you can say it, you can write it
- Forget yesterday
- write for today
- Planning is the magc ingredient
- To achieve your goal, look below its surface
- Cut to the chase : put the bottom line on top
- "Me" focused messages fail
- People are not the same : write for differences
- Tone makes
- or breaks
- your message
- Knowing your inside story is the key
- Forget outlines
- organize your thinking
- How to organize is your personal choice
- Every message you send has a psychological impact
- Effective messages lead with strength
- To succeed, cover your ground and remember "the ask"
- Your goal and audience determine the best way to communicate
- Part II: The truth about self-editing
- Th best writers don't write ; they rewrite
- Rhythm and transitions make writing move
- Less can be a whole lot more
- Passive thinking and jargon undermine clarity
- You don't need grammar drills to spot your writing problems
- Part III: The truth about successful e-mail
- Use e-mail to communicate in the fast lane
- powerfully
- Good subject lines say, "open sesame"
- Know your e-mail do's and don'ts
- Writing good progress reports is worth your time
- Part IV: The truth about letters
- Letters : they live! And you need them
- Letters build realtionships
- Cover letters matter, big time
- Part V: The truth about reports and proposals
- Good reports generate action
- Organizing complex projects isn't that hard
- Well-crafted propsals win
- The letter format lets you shortcut proposals
- Root grant appilications in "mission"
- yours and the funder's
- Part VI: The truth about web sites
- Writing is the missing factor in your competitors's web sites
- Web sites built on keywords and content build traffic
- A home page must crystallize who you are
- Part VII: The truth about new media
- Blogging and social media are powerful business tools
- To blog for yourself, be yourself, but carefully
- Good business blogging is edgy
- Tweeting and texting : the ultimate self-edit challenge
- E-letters focus marketing and reinforce branding
- Good PowerPoint is more than pretty faces : it starts with writing
- Part VIII: The truth about writing to self-market
- Strong resumes focus accomplishments, not responsibilities
- Fliers are easy all-purpose promotional tools
- It pays to think PR and send news releases
- Writing articles boosts your career
- The virtual world offers self-publishing power
- Part IX: The truth about tricks of the trade
- Good headlines help your writing work
- a lot
- Skillful interviewing is a major (but unrecognized) business asset
- Readers are global : try not to confuse them
- Clarity is next to godliness
- You can fix your own grammar goofs.