Microsoft Dynamics CRM 4 for dummies /

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Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, Joel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley, 2008.
Edición:1st ed.
Colección:--For dummies.
Temas:
Microsoft CRM.
Customer relations > Data processing.
Relationship marketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Data processing
Relationship marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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520 |a Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start!Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or you've dec. 
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505 0 |a Microsoft Dynamics CRM 4 for Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Microsoft CRM Basics; Part II: Setting Things Up; Part III: Managing Sales; Part IV: Making the Most of Marketing; Part V: Taking Care of Your Customers; Part VI: The Part of Tens; Index 
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