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All you need is a good idea! : how to create marketing messages that actually get results /
Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. This insight...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. This insightful resource will help any business, no matter the size, learn how to stand out in the marketplace, build bigger market share, garner high-exposure publicity, appear larger than they really are, and make their competition nervous. Informal, relaxed, yet extremely practical, All You Need Is a Good Idea! c. |
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| Descripción Física: | 1 online resource (xxix, 236 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470378656 0470378654 1281374369 9781281374363 6611374361 9786611374365 |