Landing page optimization : the definitive guide to testing and tuning for conversions /

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A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ash, Tim, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Sybex/Wiley, ©2008.
Colección:Serious skills.
Temas:
Web sites > Evaluation.
Web sites > Testing.
Web sites > Design.
Internet marketing.
Sites Web > Évaluation.
Sites Web > Conception.
Marketing sur Internet.
COMPUTERS > Digital Media > General.
COMPUTERS > Web > User Generated Content.
COMPUTERS > Interactive & Multimedia.
COMPUTERS > Web > Site Design.
Internet marketing
Web sites > Design
Web sites > Evaluation
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Setting the stage
  • Understanding your landing pages
  • Understanding your audience
  • Understanding the decision process
  • Why your site is not perfect
  • Selecting elements to tune
  • The math of tuning
  • Tuning methods
  • Assembling the team and getting buy-in
  • Developing your action plan
  • Avoiding the pitfalls
  • A closer look at the Google Website Optimizer.

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