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|a 658.8
|2 22
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|a UAMI
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| 100 |
1 |
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|a Reece, Monique.
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| 245 |
1 |
0 |
|a Real-time marketing for business growth :
|b how to use social media, measure marketing, and create a culture of execution /
|c Monique Reece.
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| 260 |
|
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|a Upper Saddle River, N.J. :
|b FT Press,
|c ©2010.
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| 300 |
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|a 1 online resource (xxxii, 372 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Purpose: Define Your Purpose -- What is Purpose and Why is it Important? -- A Mission Statement Answers Why Do We Exist? -- Create a Compelling Vision -- Core Values Drive Behavior -- The C Word -- How The Ritz-Carlton Creates and Sustains a High-Performance Culture -- Defining Core Values -- Game Changers -- Do What You Love and the Money Will Follow -- Measurable Goals Drive Success -- Situation Analysis and SWOT Analysis -- Research: Market Opportunity -- The Biggest Mistake Entrepreneurs Make -- A Micro to Macro Process -- Micro Perspective: Focus on High-Value Customers -- Love Your Loyal Customers -- 1:1 Marketing: Treat Different Customers Differently -- Marketings Secret Weapon -- Create Unique Customer Experiences -- Customer Experience: The Dark Side -- Why Do Customers Buy? -- Real-Time Customer Research -- Macro Perspective: Get the Big Picture -- Market Segmentation for the Twenty-First Century -- Zeroing in on Consumer Target Markets -- Forecasting Demand -- Competition: Keep Your Friends Close and Your Enemies Closer -- Anticipate the Unexpected: Research Macro-Environmental Factors -- Get Smart: Talk to Your Customers -- Social Media and Online Tools Enable Real-Time Research -- Analyze: Growth and Profit Potential -- Business Expansion: Vulnerable or Poised for Growth? -- Substitute Products and Services -- Disrupt and Innovate -- Finding New Value: Part Deux -- Pricing Strategy and Objectives -- Analyze Price and Profitability by Product and Service -- Distribution and Channel Sales Strategy -- Formula for Success: Real-Time Channel Development -- Analyzing and Selecting Channels -- Strategic Alliances and Partnerships -- Strategize: Growth Opportunities -- What is Strategy? -- A Framework and Process for Strategy Development -- Target Market Strategies -- Positioning Strategy -- What is Your Brand Worth? -- Design Your Brand Personality and Essence -- Customer Strategies -- Listen and Respond -- Customers Are Your Best Advisors -- Customers are Cocreators -- Product and Service Strategy -- Product Differentiation -- Competitive Strategies -- Growth Strategies -- Innovation Strategies -- The Long Tail -- Nurture a Culture of Innovation -- Sales Strategy and Plan -- Marketing Objectives Drive Strategy -- The Art and Science of Developing Strategy -- Implement: Traditional and New Media -- The State of Marketing Today -- Social Media, Digital Media, and Personal Communication Tactics -- Digital Base Camp: Create a Great Web Site -- Search Engine Marketing (SEM) and Optimization -- Online Advertising -- Email Marketing -- Mobility Marketing -- Social Media: Build Your Brand and Connect with Customers -- What We Know So Far: Surprising Statistics -- Measuring the Effectiveness of Social Media -- Social Media Networks -- The Blogosphere -- Social Media Strategy and Planning Guide -- Word of Mouth: Viral Marketing and Buzz -- Public Relations -- Create a Tactical Plan with Execution Built-In -- Make Marketing Measurable -- Implementation Calendar and Budget -- Execute and Evaluate: Create a Culture of Execution -- The Problem with Marketing -- Asset-Based Marketing Measurement -- Evaluate: What Is Measured Improves -- ROI Optimizer: Increase the Effectiveness of How Marketing is Measured -- The Balanced Scorecard -- The Art and Science of Execution -- Real-Time Marketing Planning -- Create a Culture of Execution -- Now Its Up to You -- Endnotes -- Workshops and Training Programs -- Real-Time Marketing for Business Growth Free Resources and Tools.
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| 588 |
0 |
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|a Print version record.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Marketing
|x Management.
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| 650 |
|
0 |
|a Telemarketing.
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| 650 |
|
0 |
|a Strategic planning.
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| 650 |
|
6 |
|a Marketing
|x Gestion.
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| 650 |
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6 |
|a Télémarketing.
|
| 650 |
|
6 |
|a Planification stratégique.
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| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 650 |
|
7 |
|a Strategic planning
|2 fast
|
| 650 |
|
7 |
|a Telemarketing
|2 fast
|
| 650 |
|
7 |
|a Commerce.
|2 hilcc
|
| 650 |
|
7 |
|a Marketing & Sales.
|2 hilcc
|
| 650 |
|
7 |
|a Business & Economics.
|2 hilcc
|
| 776 |
0 |
8 |
|i Print version: Reece, Monique.
|t Real-time marketing for business growth.
|d Upper Saddle River, N.J. :
|b FT Press
|c c2010
|z 9780137010103
|w (OCoLC)462908716
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780137081363/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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