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Selling blue elephants : how to make great products that people want before they even know they want them /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Moskowitz, Howard R.
Otros Autores:	Gofman, Alex
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Upper Saddle River, N.J. : Wharton School Pub., ©2007.
Temas:	Marketing. New products. marketing. Marketing & Sales. Commerce. Business & Economics.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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