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It's your world, so change it : using the power of the internet to create social change /

There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Head, Tom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Indianapolis, Ind.] : Que, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including: " Using the Web to find activism jobs and volunteer opportunities " Using Google Alerts, RSS feeds, and other tools to stay informed " Building cause-related web sites - even if you have practically no money or web experience " Engaging effectively on social networking sites " Promoting causes, events, or organizations without spamming " Getting more attention and links for a cause " Keeping allies informed via email, blogs, text messaging, and Twitter " Organizing local activists using global media, and using online activism to support on-the-ground work " Blogging to promote a cause: when it works, and when it's not worth it " Avoiding the common mistakes e-activists make.
Descripción Física:1 online resource : illustrations
ISBN:9780768694291
0768694299
8131754634
9788131754634