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Compete by meeting unmet needs : how Zipcar rethought the car rental business /

"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Champy, James, 1942-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:	Zipcar (Firm) Automobile leasing and renting > United States. Success in business. Branding (Marketing) Automobiles > Location > États-Unis. Succès dans les affaires. Stratégie de marque. branding. Automobile leasing and renting. United States.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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