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Compete by meeting unmet needs : how Zipcar rethought the car rental business /

"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Champy, James, 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Champy, James,  |d 1942- 
245 1 0 |a Compete by meeting unmet needs :  |b how Zipcar rethought the car rental business /  |c Jim Champy. 
246 3 0 |a How Zipcar rethought the car rental business 
260 |a Upper Saddle River, N.J. :  |b Pearson Education Pub. as FTPress Delivers,  |c ©2010. 
300 |a 1 online resource ([8] pages) 
336 |a text  |b txt  |2 rdacontent 
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590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
610 2 0 |a Zipcar (Firm) 
610 2 7 |a Zipcar (Firm)  |2 fast  |0 (OCoLC)fst01796676 
650 0 |a Automobile leasing and renting  |z United States. 
650 0 |a Success in business. 
650 0 |a Branding (Marketing) 
650 6 |a Automobiles  |x Location  |z États-Unis. 
650 6 |a Succès dans les affaires. 
650 6 |a Stratégie de marque. 
650 7 |a branding.  |2 aat 
650 7 |a Automobile leasing and renting.  |2 fast  |0 (OCoLC)fst00823067 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Success in business.  |2 fast  |0 (OCoLC)fst01137062 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
700 1 |a Champy, James,  |d 1942-  |t Inspire!: why customers come back. 
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