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Identity, diversity, and Africa's markets /

"This Element is an excerpt from Africa rising: how 900 million African consumers offer more than you think (ISBN: 9780132339421) by Vijay Mahajan. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mahajan, Vijay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Colección:FT Press Delivers elements.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Mahajan, Vijay. 
245 1 0 |a Identity, diversity, and Africa's markets /  |c Vijay Mahajan. 
260 |a Upper Saddle River, N.J. :  |b Pearson Education Pub. as FTPress Delivers,  |c ©2010. 
300 |a 1 online resource ([8] pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a FT Press Delivers elements 
504 |a Includes bibliographical references. 
520 |a "This Element is an excerpt from Africa rising: how 900 million African consumers offer more than you think (ISBN: 9780132339421) by Vijay Mahajan. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans' sense of national identity at their peril"--Resource description page. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
651 0 |a Africa  |x Commerce. 
651 0 |a Africa  |x Economic conditions. 
650 0 |a Investments, Foreign  |z Africa. 
650 0 |a International business enterprises  |z Africa. 
651 6 |a Afrique  |x Commerce. 
651 6 |a Afrique  |x Conditions économiques. 
650 6 |a Investissements étrangers  |z Afrique. 
650 6 |a Entreprises multinationales  |z Afrique. 
650 7 |a BUSINESS & ECONOMICS / Finance.  |2 bisacsh 
650 7 |a Commerce.  |2 fast  |0 (OCoLC)fst00869279 
650 7 |a Economic history.  |2 fast  |0 (OCoLC)fst00901974 
650 7 |a International business enterprises.  |2 fast  |0 (OCoLC)fst00976774 
650 7 |a Investments, Foreign.  |2 fast  |0 (OCoLC)fst00978370 
651 7 |a Africa.  |2 fast  |0 (OCoLC)fst01239509 
700 1 |a Mahajan, Vijay.  |t Africa rising : how 900 million African consumers offer more than you think. 
830 0 |a FT Press Delivers elements. 
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