Identity, diversity, and Africa's markets /

"This Element is an excerpt from Africa rising: how 900 million African consumers offer more than you think (ISBN: 9780132339421) by Vijay Mahajan. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mahajan, Vijay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Colección:FT Press Delivers elements.
Temas:
Investments, Foreign > Africa.
International business enterprises > Africa.
Investissements étrangers > Afrique.
Entreprises multinationales > Afrique.
BUSINESS & ECONOMICS / Finance.
Commerce.
Economic history.
International business enterprises.
Investments, Foreign.
Africa > Commerce.
Africa > Economic conditions.
Afrique > Commerce.
Afrique > Conditions économiques.
Africa.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"This Element is an excerpt from Africa rising: how 900 million African consumers offer more than you think (ISBN: 9780132339421) by Vijay Mahajan. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans' sense of national identity at their peril"--Resource description page.
Descripción Física:1 online resource ([8] pages)
Bibliografía:Includes bibliographical references.
ISBN:9780132476362
0132476363
9780132476379
0132476371

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