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Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love /

"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Till, Brian, 1960-
Otros Autores: Heckler, Donna, 1963-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • The Brand Is Not Owned by Marketing
  • Everyone Owns It
  • Does Your Brand Keep Its Promise?.