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Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love /
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn601964682 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 100406s2010 nju o 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCO |d OCLCQ |d C6I |d VT2 |d OCLCO |d CZL |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9780132142960 | ||
| 020 | |a 0132142961 | ||
| 020 | |z 9780137060924 | ||
| 035 | |a (OCoLC)601964682 | ||
| 037 | |a CL0500000061 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1255 |b .T55 2010 | |
| 082 | 0 | 4 | |a 658.827 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Till, Brian, |d 1960- | |
| 245 | 1 | 0 | |a Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love / |c Brian D. Till and Donna Heckler. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education Pub. as FTPress Delivers, |c ©2010. | ||
| 300 | |a 1 online resource ([7] pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page. | ||
| 505 | 0 | |a Cover -- The Brand Is Not Owned by Marketing -- Everyone Owns It -- Does Your Brand Keep Its Promise?. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 700 | 1 | |a Heckler, Donna, |d 1963- | |
| 700 | 1 | |a Till, Brian, |d 1960- |t Truth about creating brands people love. | |
| 700 | 1 | |a Heckler, Donna, |d 1963- |t Truth about creating brands people love. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132142960/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||