PR 2.0 is here : combine traditional PR with social media for heightened results /

"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Breakenridge, Deirdre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:
Public relations.
Mass media and business.
Social media.
Public Relations
Social Media
Relations publiques.
Médias et affaires.
Médias sociaux.
public relations.
social media.
BUSINESS & ECONOMICS / Advertising & Promotion.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Early Internet Communications Strategies That Still Work
  • Moving Forward into PR 2.0 and Social Media.

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