Cargando…
PR 2.0 is here : combine traditional PR with social media for heightened results /
"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn601901649 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 100406s2010 nju o 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCQ |d YDX |d N$T |d C6I |d CZL |d OCLCO |d OCLCQ | ||
| 019 | |a 1004930680 | ||
| 020 | |a 9780131377684 | ||
| 020 | |a 013137768X | ||
| 020 | |z 9780137052905 | ||
| 020 | |a 0131377698 | ||
| 020 | |a 9780131377691 | ||
| 029 | 1 | |a CHBIS |b 006152364 | |
| 035 | |a (OCoLC)601901649 |z (OCoLC)1004930680 | ||
| 037 | |a CL0500000061 |b Safari Books Online | ||
| 050 | 4 | |a HD59 |b .B743 2010 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Breakenridge, Deirdre. | |
| 245 | 1 | 0 | |a PR 2.0 is here : |b combine traditional PR with social media for heightened results / |c Deirdre Breakenridge. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education Pub. as FTPress Delivers, |c ©2010. | ||
| 300 | |a 1 online resource ([8] pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward"--Resource description page. | ||
| 505 | 0 | |a Cover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Mass media and business. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Public Relations | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Médias et affaires. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Mass media and business. |2 fast |0 (OCoLC)fst01011331 | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 700 | 1 | |a Breakenridge, Deirdre. |t PR 2.0: new media, new tools, new audiences. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780131377684/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 14827188 | ||
| 938 | |a EBSCOhost |b EBSC |n 1596806 | ||
| 994 | |a 92 |b IZTAP | ||