PR 2.0 is here : combine traditional PR with social media for heightened results /

"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Breakenridge, Deirdre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:
Public relations.
Mass media and business.
Social media.
Public Relations
Social Media
Relations publiques.
Médias et affaires.
Médias sociaux.
public relations.
social media.
BUSINESS & ECONOMICS / Advertising & Promotion.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward"--Resource description page.
Descripción Física:1 online resource ([8] pages)
ISBN:9780131377684
013137768X
0131377698
9780131377691

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