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Brand revitalization : creating a plan to win /
"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |