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Brand revitalization : creating a plan to win /
"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
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| 008 | 100406s2010 njua o 000 0 eng d | ||
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| 019 | |a 1004914604 |a 1351586463 | ||
| 020 | |a 9780131375154 | ||
| 020 | |a 0131375156 | ||
| 020 | |z 9780137038831 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Light, Larry. | |
| 245 | 1 | 0 | |a Brand revitalization : |b creating a plan to win / |c Larry Light and Joan Kiddon. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education Pub. as FTPress Delivers, |c ©2010. | ||
| 300 | |a 1 online resource ([10] pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |a text file |2 rda | ||
| 520 | |a "This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page. | ||
| 542 | |f © Pearson Technology Group |g 2010 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Product life cycle. | |
| 650 | 6 | |a Stratégie de marque |x Gestion. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Produits commerciaux |x Cycle de vie. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |x Management |2 fast | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Product life cycle |2 fast | |
| 700 | 1 | |a Kiddon, Joan, |d 1949- | |
| 700 | 1 | |a Light, Larry. |t Six rules for brand revitalization. | |
| 700 | 1 | |a Kiddon, Joan, |d 1949- |t Six rules for brand revitalization. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780131375154/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a EBSCOhost |b EBSC |n 1596800 | ||
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