Brand revitalization : creating a plan to win /

"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Light, Larry
Otros Autores: Kiddon, Joan, 1949-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:
Branding (Marketing) > Management.
Brand name products > Management.
Product life cycle.
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Produits commerciaux > Cycle de vie.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Branding (Marketing) > Management
Brand name products > Management
Product life cycle
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page.
Descripción Física:1 online resource ([10] pages) : illustrations
ISBN:9780131375154
0131375156
0131375164
9780131375161

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