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Know your fans : using word-of-mouth marketing to sell your products /
"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real custome...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn601901624 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 100406s2010 nju o 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d C6I |d OCLCO |d OCLCQ | ||
| 020 | |a 9780131375321 | ||
| 020 | |a 0131375326 | ||
| 020 | |z 9780137039111 | ||
| 035 | |a (OCoLC)601901624 | ||
| 037 | |a CL0500000061 |b Safari Books Online | ||
| 050 | 4 | |a HF5827.95 |b .L52 2010 | |
| 082 | 0 | 4 | |a 659.133 |q OCoLC |2 23/eng/20230216 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Libert, Barry. | |
| 245 | 1 | 0 | |a Know your fans : |b using word-of-mouth marketing to sell your products / |c Barry Libert and Jon Spector. |
| 246 | 3 | 0 | |a Using word-of-mouth marketing to sell your products |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education Pub. as FTPress Delivers, |c ©2010. | ||
| 300 | |a 1 online resource ([9] pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!"--Resource description page. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Word-of-mouth advertising. | |
| 650 | 0 | |a Strategic alliances (Business) | |
| 650 | 0 | |a Social participation |x Economic aspects. | |
| 650 | 0 | |a Viral marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services. | |
| 650 | 6 | |a Bouche-à-oreille (Publicité) | |
| 650 | 6 | |a Alliances stratégiques (Affaires) | |
| 650 | 6 | |a Participation sociale |x Aspect économique. | |
| 650 | 6 | |a Marketing viral. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Customer services. |2 fast |0 (OCoLC)fst00885545 | |
| 650 | 7 | |a Strategic alliances (Business) |2 fast |0 (OCoLC)fst01134349 | |
| 650 | 7 | |a Viral marketing. |2 fast |0 (OCoLC)fst01200110 | |
| 650 | 7 | |a Word-of-mouth advertising. |2 fast |0 (OCoLC)fst01180179 | |
| 700 | 1 | |a Spector, Jon. | |
| 700 | 1 | |a Libert, Barry. |t We are smarter than me. | |
| 700 | 1 | |a Spector, Jon. |t We are smarter than me. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780131375321/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||