Know your fans : using word-of-mouth marketing to sell your products /

"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real custome...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Libert, Barry
Otros Autores: Spector, Jon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Temas:
Word-of-mouth advertising.
Strategic alliances (Business)
Social participation > Economic aspects.
Viral marketing.
Customer relations.
Customer services.
Bouche-à-oreille (Publicité)
Alliances stratégiques (Affaires)
Participation sociale > Aspect économique.
Marketing viral.
Service à la clientèle.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!"--Resource description page.
Descripción Física:1 online resource ([9] pages)
ISBN:9780131375321
0131375326

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