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Effective branding begins with a name ... and other keys to creating brands people love /
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 008 | 100406s2010 nju o 000 0 eng d | ||
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| 020 | |a 9780132143233 | ||
| 020 | |a 0132143232 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Till, Brian, |d 1960- | |
| 245 | 1 | 0 | |a Effective branding begins with a name ... and other keys to creating brands people love / |c Brian D. Till and Donna Heckler. |
| 260 | |a Upper Saddle River, N.J. : |b Pearson Education Pub. as FTPress Delivers, |c ©2010. | ||
| 300 | |a 1 online resource ([9] pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |a text file |2 rda | ||
| 520 | |a "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page. | ||
| 542 | |f © Pearson Technology Group |g 2010 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 700 | 1 | |a Heckler, Donna, |d 1963- | |
| 700 | 1 | |a Till, Brian, |d 1960- |t Truth about creating brands people love. | |
| 700 | 1 | |a Heckler, Donna, |d 1963- |t Truth about creating brands people love. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132143233/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||