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Complete web monitoring /
Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Beijing] ; [Cambridge [Mass.] :
[O'Reilly],
[©2009]
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- pt. 1. The business of web monitoring. Why watch websites?
- What business are you in?
- What could we watch?
- The four big questions
- pt. 2. Web analytics, usability, and the voice of the customer. What did they do?: Web analytics
- How did they do it?: Monitoring web usability
- Why did they do it?: Voice of the customer
- pt. 3. Web performance and end user experience. Could they do it?: End user experience management. Could they do it?: Synthetic monitoring
- Could they do it?: Real user monitoring
- pt. 4. Online communities, internal communities, and competitors. What did they say?: Online communities
- Why care about communities?
- The anatomy of a conversation
- Tracking and responding
- Internally focused communities
- What are they plotting?: Watching your competitors
- pt. 5. Putting it all together
- What's next?: The future of web monitoring.