Audience, relevance, and search : targeting Web audiences with relevant content /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mathewson, James, 1963-
Otros Autores: Donatone, Frank, Fishel, Cynthia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Upper Saddle River, N.J.] : [IBM Press], [©2010]
Temas:
Online authorship.
Web usage mining.
Web sites > Design.
Web search engines.
Internet users.
Internet marketing.
Internet > Art d'écrire.
Analyse du comportement des internautes.
Sites Web > Conception.
Moteurs de recherche sur Internet.
Internautes.
Marketing sur Internet.
Internet marketing
Internet users
Online authorship
Web search engines
Web sites > Design
Web usage mining
Languages & Literatures.
Commerce.
Literature - General.
Marketing & Sales.
Business & Economics.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Writing for Web users mimics writing for search engines
  • How the Web medium has evolved from its print origins
  • Writing relevant content for the Web audience
  • Discovering and using popular keywords
  • Engaging with Web visitors through more targeted search referrals
  • Developing an optimized site architecture
  • Gaining credibility through pagerank
  • Capturing social- and rich-media opportunities
  • Measuring Web effectiveness.

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