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|b M38 2010
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|a 006.3
|2 22
|
| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Mathewson, James,
|d 1963-
|
| 245 |
1 |
0 |
|a Audience, relevance, and search :
|b targeting Web audiences with relevant content /
|c James Mathewson, Frank Donatone, Cynthia Fishel.
|
| 260 |
|
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|a [Upper Saddle River, N.J.] :
|b [IBM Press],
|c [©2010]
|
| 300 |
|
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|a 1 online resource (vii, 140 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 136-140).
|
| 505 |
0 |
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|a Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness.
|
| 588 |
0 |
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|a Print version record.
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| 546 |
|
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|a English.
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| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Online authorship.
|
| 650 |
|
0 |
|a Web usage mining.
|
| 650 |
|
0 |
|a Web sites
|x Design.
|
| 650 |
|
0 |
|a Web search engines.
|
| 650 |
|
0 |
|a Internet users.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
6 |
|a Internet
|x Art d'écrire.
|
| 650 |
|
6 |
|a Analyse du comportement des internautes.
|
| 650 |
|
6 |
|a Sites Web
|x Conception.
|
| 650 |
|
6 |
|a Moteurs de recherche sur Internet.
|
| 650 |
|
6 |
|a Internautes.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
7 |
|a Online authorship.
|2 blmlsh
|
| 650 |
|
7 |
|a Web usage mining.
|2 blmlsh
|
| 650 |
|
7 |
|a Web sites
|x Design.
|2 blmlsh
|
| 650 |
|
7 |
|a Web search engines.
|2 blmlsh
|
| 650 |
|
7 |
|a Internet users.
|2 blmlsh
|
| 650 |
|
7 |
|a Internet marketing.
|2 blmlsh
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Internet users
|2 fast
|
| 650 |
|
7 |
|a Online authorship
|2 fast
|
| 650 |
|
7 |
|a Web search engines
|2 fast
|
| 650 |
|
7 |
|a Web sites
|x Design
|2 fast
|
| 650 |
|
7 |
|a Web usage mining
|2 fast
|
| 650 |
|
7 |
|a Languages & Literatures.
|2 hilcc
|
| 650 |
|
7 |
|a Commerce.
|2 hilcc
|
| 650 |
|
7 |
|a Literature - General.
|2 hilcc
|
| 650 |
|
7 |
|a Marketing & Sales.
|2 hilcc
|
| 650 |
|
7 |
|a Business & Economics.
|2 hilcc
|
| 700 |
1 |
|
|a Donatone, Frank.
|
| 700 |
1 |
|
|a Fishel, Cynthia.
|
| 776 |
0 |
8 |
|i Print version: Mathewson, James, 1963-
|t Audience, relevance, and search.
|d Upper Saddle River, N.J. : IBM Press, ©2010
|z 9780137004201
|w (OCoLC)457156730
|
| 856 |
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|u https://learning.oreilly.com/library/view/~/9780137048250/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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