The success case method : find out quickly what's working and what's not /

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The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be consi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brinkerhoff, Robert O.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Berrett-Koehler, ©2003.
Temas:
Success in business > Research > Methodology.
Business failures > Research > Methodology.
Case method.
Succès dans les affaires > Recherche > Méthodologie.
Méthode des cas.
case method.
BUSINESS & ECONOMICS > Training.
BUSINESS & ECONOMICS > Entrepreneurship.
Case method
Succes.
Mislukkingen.
Bedrijfsleven.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Preface; 1 What is the Success Case Method and How Does it Work?; 2 The Success Case Method: Step by Step; 3 Focusing and Planning a Success Case Study; 4 Envisioning Success: Creating an Impact Model; 5 Using a Survey to Search for Best and Worst Cases; 6 Interviewing and Documenting Success Cases; 7 Communicating Credible and Compelling Results that Tell the Story; 8 Putting the Success Case Method to Work: Strategic Applications; A: A Success Case Study Final Report; References; Index; About the Author.

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