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Data mining techniques in CRM : inside customer segmentation /
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
Wiley,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Tsiptsis, Konstantinos. | |
| 245 | 1 | 0 | |a Data mining techniques in CRM : |b inside customer segmentation / |c Konstantinos Tsiptsis, Antonios Chorianopoulos. |
| 260 | |a Chichester, West Sussex, U.K. : |b Wiley, |c 2009. | ||
| 300 | |a 1 online resource (xi, 357 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX. | |
| 520 | |a This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Data mining. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management. |2 fast |0 (OCoLC)fst00885539 | |
| 650 | 7 | |a Customer relations |x Management |x Data processing. |2 fast |0 (OCoLC)fst00885540 | |
| 650 | 7 | |a Data mining. |2 fast |0 (OCoLC)fst00887946 | |
| 700 | 1 | |a Chorianopoulos, Antonios. | |
| 776 | 0 | 8 | |i Print version: |a Tsiptsis, Konstantinos. |t Data mining techniques in CRM. |d Chichester, West Sussex, U.K. : Wiley, 2009 |z 9780470743973 |w (DLC) 2009054394 |w (OCoLC)437299541 |
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