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|a Raju, Jagmohan Singh,
|d 1954-
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1 |
0 |
|a Smart pricing :
|b how Google, Priceline, and leading businesses use pricing innovation for profitability /
|c Jagmohan Raju, Z. John Zhang.
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| 250 |
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|a 1st ed.
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|a Upper Saddle River, N.J. :
|b Wharton School Pub.,
|c ©2010.
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|a "Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price SM -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works.
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| 504 |
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|a Includes bibliographical references and index.
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|a Html title (Safari Books Online, viewed Mar. 30, 2010).
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|a English.
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|a O'Reilly
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0 |
|a Pricing.
|
| 650 |
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6 |
|a Prix
|x Fixation.
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7 |
|a Pricing
|2 fast
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| 650 |
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7 |
|a Commerce.
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7 |
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|a Marketing & Sales.
|2 hilcc
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| 700 |
1 |
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|a Zhang, Z. John.
|
| 776 |
1 |
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|t Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability.
|d Upper Saddle River, N.J. : Wharton School Pub., ©2010
|z 9780131494183
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