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Active storytelling : using video news releases for PR professionals /
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new "VNR 2.0" techniques that cut through cl...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2010]
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| Colección: | FTPress Delivers elements.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 008 | 100319s2010 nju o 000 0 eng d | ||
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| 019 | |a 1004936744 | ||
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| 100 | 1 | |a Solis, Brian. | |
| 245 | 1 | 0 | |a Active storytelling : |b using video news releases for PR professionals / |c Brian Solis, Deirdre Breakenridge. |
| 260 | |a [Upper Saddle River, N.J.] : |b [FTPress Delivers], |c [©2010] | ||
| 300 | |a 1 online resource ([8] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a FTPress Delivers elements | |
| 500 | |a Cover title. | ||
| 500 | |a Imprint from cover p. [3]. | ||
| 500 | |a Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010). | ||
| 505 | 0 | |a Intro -- Cover -- Traditional VNRs -- VNRs and Social Media -- Integrate with Other Social Media Strategies -- What Does All This Mean? -- Strategies for Creating Successful Video Programs. | |
| 520 | |a This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new "VNR 2.0" techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the "Video News Release (VNR) redux," or "VNR 2.0," PR professionals can now tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Press releases. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Communiqués de presse. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a press releases. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Press releases |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 700 | 1 | |a Breakenridge, Deirdre. | |
| 700 | 1 | |a Solis, Brian. |t Putting the public back in public relations. | |
| 700 | 1 | |a Breakenridge, Deirdre. |t Putting the public back in public relations. | |
| 830 | 0 | |a FTPress Delivers elements. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780131377646/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1596805 | ||
| 938 | |a YBP Library Services |b YANK |n 14830202 | ||
| 994 | |a 92 |b IZTAP | ||